When plan names do not explain who each option suits, another broad rewrite or another batch of output may leave the underlying problem intact. Diagnose the relevant failure before changing the whole process.
Find the likely cause
Labels replace decision criteria.
Treat this as an explanation to verify against the actual work. Look at the input, the relevant decision, and the final result together. If the evidence does not support this diagnosis, investigate the mismatch before applying a convenient but unrelated fix.
Make the targeted correction
Describe the use case and meaningful scope difference for each option.
A pricing page should make the offer's structure and relevant buying conditions understandable before a customer commits.
Check that the repair worked
Ask a prospect to choose a plan and explain why.
Repeat the check on the final version that the reader or customer will encounter. An approved draft, a preview, and a published result can differ; the acceptance decision should concern the version people actually use.
Prevent the next related failure
A separate issue to watch for is this: feature tables contain jargon buyers cannot interpret. Translate features into understandable capabilities and limits.
Monitor the useful outcome
Track pricing-related questions, qualified purchase actions, and misunderstandings discovered after purchase.
Keep a short record of the original symptom, the evidence behind the diagnosis, and the result of the acceptance check. That record makes the solution reusable when the same condition appears again, without assuming that every superficially similar problem has the same cause.