Posts chase trends unrelated to the offer. The useful response is a targeted correction with an observable acceptance check. That keeps the repair tied to the problem instead of turning it into an open-ended redesign.
Find the likely cause
The calendar prioritizes topicality over audience fit.
Treat this as an explanation to verify against the actual work. Look at the input, the relevant decision, and the final result together. If the evidence does not support this diagnosis, investigate the mismatch before applying a convenient but unrelated fix.
Make the targeted correction
Require a clear connection between the trend and a customer need.
A social calendar should organize useful ideas around audience needs and production capacity.
Check that the repair worked
Drop ideas that cannot explain why the intended reader should care.
Repeat the check on the final version that the reader or customer will encounter. An approved draft, a preview, and a published result can differ; the acceptance decision should concern the version people actually use.
Prevent the next related failure
A separate issue to watch for is this: scheduled posts conflict with changed business details. Add a pre-publication check for availability, dates, and claims.
Monitor the useful outcome
Track meaningful audience actions by content purpose and the effort required to produce each post.
Keep a short record of the original symptom, the evidence behind the diagnosis, and the result of the acceptance check. That record makes the solution reusable when the same condition appears again, without assuming that every superficially similar problem has the same cause.