If the resource has no relevant next step, start by preserving one representative example. It gives the investigation a concrete reference and makes the eventual correction easier to judge.
Find the likely cause
The content ends without connecting to the offer.
Treat this as an explanation to verify against the actual work. Look at the input, the relevant decision, and the final result together. If the evidence does not support this diagnosis, investigate the mismatch before applying a convenient but unrelated fix.
Make the targeted correction
Add a specific invitation based on the task the reader just completed.
A useful lead magnet helps the same person who could benefit from the paid offer complete a small task.
Check that the repair worked
Check that the destination continues the same topic and promise.
Repeat the check on the final version that the reader or customer will encounter. An approved draft, a preview, and a published result can differ; the acceptance decision should concern the version people actually use.
Prevent the next related failure
A separate issue to watch for is this: a lead magnet attracts people who will never buy. Choose a task that sits directly before the paid offer's use case.
Monitor the useful outcome
Measure resource use and qualified follow-up interest, alongside opt-in volume.
Keep a short record of the original symptom, the evidence behind the diagnosis, and the result of the acceptance check. That record makes the solution reusable when the same condition appears again, without assuming that every superficially similar problem has the same cause.